Franchise valuation calculator
What is this franchise actually worth?
Enter the operating numbers and deal terms. You get back a valuation range built from benchmarks for that specific brand — and every step of the reasoning that produced it, so you can defend the number or argue with it.
About five minutes with the accounts in front of you. No sign-up, and every figure stays in your browser.
What to have in front of you
- 01
Last year's P&L
Revenue and the expense lines: cost of goods, payroll, rent, royalties, everything else.
- 02
What the owner takes out
Their pay, personal costs run through the business, depreciation, interest, one-off expenses.
- 03
The deal terms
Years left on the franchise agreement and the lease, and any remodel the franchisor has coming.
A gap in any of these does not stop you — the range appears as soon as revenue and the expense lines are in, and everything else refines it.
Four approaches, weighted to the deal
SDE multiple
Seller's discretionary earnings times a multiple drawn from what units in that specific system actually trade at. The primary basis for owner-operated resales.
EBITDA multiple
The same earnings with a market-rate manager's salary taken out, priced the way an investor who will not run the business prices it.
Asset value
Equipment, leasehold improvements, inventory and deposits, used as a floor beneath the range and checked against the cost of opening a new unit.
Discounted cash flow
A multi-year projection discounted back to today, reported as a sanity band on the earnings methods rather than as the answer.
Why brand-specific matters
A generic small-business multiple gets franchises wrong. Royalty and ad fund obligations differ by more than eight points of revenue between systems, remaining agreement term can be worth more than a turn of earnings, and some franchisors will not approve a single-unit buyer at all. The calculator starts from the benchmarks for the brand you pick, then adjusts for the things that make one location different from the next.
See every assumption, including where each brand's multiple range comes from