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ValueMyFranchise

Franchise valuation

Fill in what you know. The range updates as you type, everything below the number explains how it got there, and your figures stay in this browser.

What is being sold, and where.

Sets the royalty structure and the multiple range this valuation starts from.

All financial figures below should cover every unit combined.

Subway benchmarks

Quick service restaurant · reviewed 2025

Royalty + ad fund
12.5%
Typical unit revenue
$490,000
SDE multiple range
1.80x–2.80x
Transfer fee
$13,500

Enter gross revenue below to see how this business compares with the system average.

The full reported cost of running the business over the last year. Anything you add back in the next section should already be included here.

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Type it any way you like — 900000, 900,000 or 900k.

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Including the owner's own compensation.

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Paid to the franchisor over the year.

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Utilities, insurance, local marketing, depreciation, interest — everything not already listed.

Costs a new owner would not carry, or that never left the business. Adding them back to reported profit produces SDE.

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Personal vehicle, phone, travel, insurance run through the business.

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Legal settlements, a flood repair, a launch campaign — costs that will not repeat.

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What it would cost to hire someone to do the owner's job. Bridges SDE to EBITDA.

Current value of what the buyer physically receives — not original cost.

Often worth more than a turn of earnings, in either direction.

How much of the business is the current owner, and what the trade area looks like.

Advanced: override the brand benchmarks

Leave these empty to use the seeded benchmarks for the brand. Fill them in when you have the current Franchise Disclosure Document or actual comparable sales — your figures always win, and the result will say so.

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From actual sales of comparable units. Replaces the benchmark this valuation starts from.

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Advanced: discounted cash flow assumptions

These drive the DCF cross-check only. The defaults reflect the risk of a single owner-run business; institutional discount rates do not apply here.

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One more thing before a range appears

The calculator works from the moment it has enough to work with — everything else refines the answer rather than unlocking it.

Fills every field with a real single-unit scenario you can edit.

Estimated value

Add gross revenue

Go to revenue